Notting Hill Carnival
Two Day Event: Mainstage at Rampage Sound
Bringing tech to life at Europe's largest event!
Full Brief
At Notting Hill Carnival, Rampage partnered with us to capture not just the performances, but the crowd, culture, and atmosphere that make Carnival iconic. Together we created content that was authentic, immersive, and brand-ready, extending the event’s impact far beyond the weekend.
They were looking for authentic and immersive content that went beyond official highlight reels to tell the real story: the fans, the movement, and the brand presence in every moment. At the same time, Rampage needed media that could deliver measurable value to sponsors, extend the life of the event beyond the weekend, and cement their status as a true cultural landmark.
Case Study
Results
100% Success
Rampage wanted a way to capture the full scale and energy of Notting Hill Carnival, not just the performances, but the crowd, culture, and atmosphere (that make their corner of Carnival iconic).
They were looking for content that felt authentic and immersive, going beyond a few official highlight clips to showcase the real story: the fans, the movement, and brand presence in every moment. At the same time, they needed assets that could deliver value to sponsors, extend the life of the event, and create media that matched Rampage's status as a cultural landmark.
Explore the essence of Carnival with Happaning → https://www.rampagesound.online
The better way
to capture authentic
fan UGC.
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
Let’s Talk!
Book a quick discovery call with our team to see how Happaning can power your next event. We’ll show you the tech in action, share insights, and explore what’s possible when your crowd becomes your content.
Get a guided walkthrough of our multi-view platform and services
Learn how to harness fan content for maximum impact
Explore real examples of crowd-powered storytelling
Unlock a free creative strategy session with our experts
Happaning has transformed how we capture and use fan content — turning every moment into powerful, multi-angle media that delivers real results.
Mike Anthony
Rampage Sound
“
”
Privacy Policy.
*By sharing your email, you consent to receive emails from Happaning.
You can opt out anytime. View
The Proof
Results
7.5M
Impressions
$180K
Value Generated
16M
Engagement
Capturing Carnival’s energy—fans, culture, and atmosphere—through authentic, immersive content that extends the moment, amplifies sponsors, and cements Rampage as a cultural landmark.
Start Capturing Better
Authentic UGC Now!
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
Start Capturing Better
Authentic UGC Now!
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
Sign up to our newsletter to receive
content wisdom straight to your inbox.
Industries
Resources
Follow Our Journey
Contact
For brands & agencies:
For organisers:
© 2025 Happaning Ltd. “Happaning” and the Happaning logo are registered trademarks of the company.
Registered in England & Wales, Company Number 12251415.
The Strategy
To capture Rampage’s corner of Notting Hill Carnival in a way that felt authentic, immersive, and measurable, we designed a strategy built around three pillars:
Empower the Crowd
We placed the audience at the heart of the content. By collecting thousands of fan uploads alongside our own captures, we transformed spectators into co-creators, building an archive that told the real story of Carnival from every angle.
Extend the Moment
Rather than letting Carnival fade once the music stopped, we repurposed content into short-form highlight reels, livestreams, and relivable archives. This stretched Rampage’s cultural presence beyond the weekend, amplifying reach across social platforms and global audiences.
Prove the Value
Using logo detection and analytics, we tracked brand visibility across all media. This provided Rampage and their sponsors with tangible ROI, turning activations into shareable, lasting assets that reinforced the value of investing in culture.
WATCH NOW
Notting Hill
Carnival
2 Day Event
Main-Stage | Rampage
Case Study
Bringing tech to life at Europe's largest event!
At Notting Hill Carnival, Rampage partnered with us to capture not just the performances, but the crowd, culture, and atmosphere that make Carnival iconic. Together we created content that was authentic, immersive, and brand-ready, extending the event’s impact far beyond the weekend.
Task Set
Full Brief
They were looking for authentic and immersive content that went beyond official highlight reels to tell the real story: the fans, the movement, and the brand presence in every moment. At the same time, Rampage needed media that could deliver measurable value to sponsors, extend the life of the event beyond the weekend, and cement their status as a true cultural landmark.
Planning Underway
The Strategy
At Notting Hill Carnival, Rampage partnered with us to capture not just the performances, but the crowd, culture, and atmosphere that make Carnival iconic. Together we created content that was authentic, immersive, and brand-ready, extending the event’s impact far beyond the weekend.
Innovative Plan
Our Approach
Bringing tech to life through culture driven creators.Bringing tech to life through culture driven creators.Bringing tech to life through culture driven creators.Bringing tech to life through culture driven creators.Bringing tech to life through culture driven creators.
Sign up to our newsletter to receive content wisdom
straight to your inbox.
Industries
Live Events
Marketing
Technology (API)
Resources
Happaning vs Others
Case Study
© 2025 Happaning Ltd. “Happaning” and the Happaning logo
are registered trademarks of the company.
Registered in England & Wales, Company Number 14027638.
Our Approach
We knew that to do Rampage justice at Notting Hill Carnival, we needed to go beyond surface-level highlights and create content that carried the energy, culture, and authenticity of the experience.
Our approach combined creativity, technology, and community:
Immersive Capture
We deployed our multi-view ViiVid® technology and tapped into crowd-sourced uploads to capture Carnival from every perspective — the performers, the crowd, the atmosphere, and the streets.
Fan-Powered Storytelling
By turning thousands of spectators into storytellers, we unlocked raw, unfiltered moments that traditional crews often miss, building an authentic narrative shaped by the community itself.
Smart Distribution
Content was repurposed into bite-sized reels, livestreams, and long-form archives, ensuring Rampage’s stage lived on well beyond the weekend.
Measurable Impact
Through logo detection and performance analytics, we delivered concrete proof of ROI for sponsors, transforming brand presence into trackable, shareable, and lasting cultural moments.
Fandom UGC
Engagement
Brand Visibility
75%
16M
1000s
Value Generated
$ 180K
Explore Carnival with Happaning