Happaning | UGC | Events

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Impactful UGC

UGC content

Built for Events.

explainer videos

Happaning turns live audiences into content creators — capturing authentic UGC at scale for brands and festivals to use across ads and socials.

Event Organizers

📣

📊

🌍

💸

The crowd is
your camera

but you’re not tapping in.

Cut costs, save time, and scale content straight from your audience.

UGC is everywhere, but there’s no way to capture
& unlock its true value
$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untapped
Fans capture experiences, but the story is lost
& scattered across clips
UGC is everywhere, but there’s no way to capture
& unlock its true value
$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untapped
Fans capture experiences, but the story is lost
& scattered across clips
UGC is everywhere, but there’s no way to capture
& unlock its true value
$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untapped
Fans capture experiences, but the story is lost
& scattered across clips
UGC is everywhere, but there’s no way to capture
& unlock its true value
$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untapped
Fans capture experiences, but the story is lost
& scattered across clips

Happaning has already delivered
4,735,791 impressions for 50+ brands & agencies

#1 UGC Solution

🤳🏽

#1 UGC Solution

The crowd is
your camera

but you’re not tapping in.

Cut costs, save time, and scale content straight from your audience.

Start Capturing Better
Authentic UGC Now!

Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.

Get Started

Start Capturing Better
Authentic UGC Now!

Get Started

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Live Events

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Technology (API)

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Contact

For brands & agencies: hi@happaning.com

For creators: hi@happaning.com

Registered in England & Wales, Company Number 14027638.

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Impactful UGC Video Content, built for

Event Organisers

Happaning transforms live-audiences into powerful content creators. We capture authentic user-generated content (UGC) at scale, giving brands, festivals, and cultural institutions, assets ready for ads, web/socials, and beyond.

With Happaning, every fan becomes your lens, every moment becomes shareable, and every event becomes an engine of engagement.

4.7M+ cultural impressions captured for powering sponsors, festivals & agencies worldwide.

Fan Footage → HD Media

Driving Engagement

Maximise Brand Value
No More Guessing

Reach. Resonate. Retain.
Full Engagement

Let’s Talk!

Book a quick discovery call with our team to see how Happaning can power your next event. We’ll show you the tech in action, share insights, and explore what’s possible when your crowd becomes your content.

Get a guided walkthrough of our multi-view platform and services

Learn how to harness fan content for maximum impact

Explore real examples of crowd-powered storytelling

Unlock a free creative strategy session with our experts

Happaning has transformed how we capture and use fan content turning every moment into powerful, multi-angle media that delivers real results.

Mike Anthony

Rampage Sound

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FAQ

Frequently Asked Questions

What is Happaning?

Happaning is a multi-view UGC platform that transforms raw fan videos into professional, event-ready media. We help event organisers, brands, and agencies harness authentic fan content to increase engagement, prove sponsorship value, and relive every moment from every angle.

How does Happaning works?

Fans are already filming your event. Happaning captures, curates, and syncs that footage, making it brand-safe, sponsor-ready, and instantly shareable. Our AI-powered platform also delivers analytics, so you can measure impact and ROI.

Who is Happaning built for?

We work with event organisers, brands, and agencies who want to engage their audiences in real time, repurpose authentic UGC for marketing, and showcase measurable value to sponsors.

Do we need an app or extra hardware?

No. You do NOT need to download any app or install bulky equipment. Happaning integrates seamlessly with your audience’s existing devices and our multi-view capture tech, making it effortless for fans and organisers alike.

How is the content brand-safe?

We handle rights, permissions, and moderation so the content you receive is safe to use, on-message, and campaign-ready.

What kind of ROI can I expect?

Happaning helps brands and organisers prove sponsorship visibility, measure fan engagement, and extend the life of every event with reusable content. Think stronger fan connection, more sponsor value, and less wasted media spend.

How much does it cost?

Our pricing is flexible and scales with your event size, campaign goals, and content needs. We’ll provide clear, transparent packages during your discovery call.

How do I get started?

Simply book a free discovery call with our team. We’ll walk you through the platform, share real examples, and design a solution tailored to your needs.