Impactful UGC

UGC content

Built for Events.

explainer videos

Happaning turns live audiences into content creators — capturing authentic UGC at scale for brands and festivals to use across ads and socials.

Event Organizers

📣

📊

🌍

💸

The crowd is
your camera

but you’re not tapping in.

Cut costs, save time, and scale content straight from your audience.

Happaning has already delivered
4,735,791 impressions for 50+ brands & agencies

#1 UGC Solution

🤳🏽

#1 UGC Solution

The crowd is
your camera

but you’re not tapping in.

Cut costs, save time, and scale content straight from your audience.

Here To Help

Frequently

Asked

Questions.

  • What is Happaning?

  • What is Happaning?

  • How does Happaning works?

  • How does Happaning works?

  • Who is Happaning built for?

  • Who is Happaning built for?

  • Do we need an app or extra hardware?

  • Do we need an app or extra hardware?

  • How is the content brand-safe?

  • How is the content brand-safe?

  • What kind of ROI can I expect?

  • What kind of ROI can I expect?

  • How much does it cost?

  • How much does it cost?

  • How do I get started?

  • How do I get started?

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Industries

Live Events

Marketing

Technology (API)

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Contact

hi@happaning.com

© 2025 Happaning Ltd. “Happaning” and the Happaning logo
are registered trademarks of the company.

Registered in England & Wales, Company Number 14027638.

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Start Capturing Better
Authentic UGC Now!

Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.

Start Capturing Better
Authentic UGC Now!

Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.

Book A Call

Impactful UGC Video Content, built for

Event Organisers

Happaning transforms live-audiences into powerful content creators. We capture authentic user-generated content (UGC) at scale, giving brands, festivals, and cultural institutions, assets ready for ads, web/socials, and beyond.

With Happaning, every fan becomes your lens, every moment becomes shareable, and every event becomes an engine of engagement.

4.7M+ cultural impressions captured for powering sponsors, festivals & agencies worldwide.

Fan Footage → HD Media

Driving Engagement

Maximise Brand Value
No More Guessing

Reach. Resonate. Retain.
Full Engagement

Let’s Talk!

Book a quick discovery call with our team to see how Happaning can power your next event. We’ll show you the tech in action, share insights, and explore what’s possible when your crowd becomes your content.

Get a guided walkthrough of our multi-view platform and services



Learn how to harness fan content for maximum impact


Explore real examples of crowd-powered storytelling

Unlock a free creative strategy session with our experts

Happaning has transformed how we capture and use fan content turning every moment into powerful, multi-angle media that delivers real results.

Mike Anthony

Rampage Sound

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FAQ

Frequently Asked Questions

The better way

to capture authentic
UGC fan content.

Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.

Book Call

Try It Now...

  • What is Happaning?

  • How does Happaning works?

  • Who is Happaning built for?

  • Do we need an app or extra hardware?

  • How is the content brand-safe?

  • What kind of ROI can I expect?

  • How much does it cost?

  • How do I get started?

The better way

to capture authentic
fan UGC.

Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.

Sign up to our newsletter to receive

content wisdom straight to your inbox.

© 2025 Happaning Ltd. “Happaning” and the Happaning logo are registered trademarks of the company.

Registered in England & Wales, Company Number 12251415.