Happaning – Privacy Policy
Last updated: 25th September 2025
Happaning Ltd (“Happaning”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and safeguard information when you use our website, platform, and services (together, the “Services”).
By using Happaning, you consent to the practices described below.
1. Who We Are
Happaning Ltd is a company registered in England & Wales.
Registered address: 128 City Road, London, United Kingdom, EC1V 2NX
Contact email: hq@happaning.com
We act as a Data Controller for personal data we collect directly, and as a Data Processor when processing data on behalf of event organisers and brands.
2. What Data We Collect
We may collect and process the following categories of information:
2.1 Information You Provide Directly
Name, email address, contact details.
Account registration details.
Payment/billing information (processed securely via third-party providers).
Content you upload (photos, videos, UGC)
2.2 Automatically Collected Data
Device and browser information.
IP address, geolocation, and session data.
Cookies and similar technologies (see Cookies section).
2.3 Event-Related Data
User-generated content captured during live events (images, videos, audio).
Analytics on engagement (views, interactions, scans, shares).
Fan identification data, where consent is provided (e.g., email captured for personalised highlight reels).
3. How We Use Your Data
We use your data for the following purposes:
To provide and improve our Services.
To deliver immersive media experiences (including UGC).
To personalise fan experiences (e.g., highlight reels, customised video packs).
To allow event organisers and brands to measure engagement and ROI.
To process payments and manage accounts.
To communicate with you about updates, offers, and support (marketing only if you opt-in).
To comply with legal and regulatory obligations.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Contractual necessity – to deliver the Services you request.
Legitimate interests – to improve services, ensure security, and support innovation.
Consent – for marketing communications and certain uses of UGC.
Legal obligations – to comply with tax, regulatory, or law enforcement requirements.
5. Sharing Your Data
We may share your data with:
Event organisers and brands you interact with on Happaning.
Service providers (cloud hosting, analytics, payment processors).
Legal authorities, if required by law.
We do not sell your personal data.
6. User-Generated Content (UGC)
By sharing UGC, you grant Happaning a licence to use it for providing the Services (e.g., streaming, highlights, analytics).
You are responsible for ensuring your content does not infringe the rights of others.
7. International Transfers
Your data may be stored and processed outside the UK/EEA. Where this occurs, we ensure appropriate safeguards (e.g., Standard Contractual Clauses).
8. Data Retention
We keep personal data only as long as necessary to fulfil the purposes outlined in this Policy.
Account information: retained until you delete your account or request removal.
UGC: retained as long as required by event organisers or until deletion is requested.
Legal/financial records: retained for the minimum period required by law.
9. Your Rights (UK GDPR)
You have the right to:
Access your personal data.
Request correction of inaccurate data.
Request deletion (“right to be forgotten”).
Restrict or object to processing.
Data portability.
Withdraw consent at any time (where consent applies).
Lodge a complaint with the UK Information Commissioner’s Office (ICO).
To exercise your rights, contact us at [Insert email].
10. Security
We implement technical and organisational measures to protect your data, including encryption, secure servers, and access controls. However, no online platform can guarantee 100% security.
11. Cookies
We use cookies and similar technologies to:
Improve user experience.
Analyse website traffic and engagement.
Provide targeted content and advertising (if consented).
You can manage cookie preferences in your browser settings.
12. Children’s Privacy
Our Services are not intended for children under 13. If we learn we have collected data from a child without consent, we will delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website.
14. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:
Happaning Ltd
128 City Road, London, United Kingdom, EC1V 2NX
Contact email: hq@happaning.com
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© 2025 Happaning Ltd. “Happaning” and the Happaning logo are registered trademarks of the company.
Registered in England & Wales, Company Number 12251415.
Start Capturing Better
Authentic UGC Now!
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
Start Capturing Better
Authentic UGC Now!
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
Sign up to our newsletter to receive content wisdom
straight to your inbox.
© 2025 Happaning Ltd. “Happaning” and the Happaning logo
are registered trademarks of the company.
Registered in England & Wales, Company Number 14027638.
Privacy Policy
Last updated: 25th September 2025
Happaning Ltd (“Happaning”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and safeguard information when you use our website, platform, and services (together, the “Services”).
By using Happaning, you consent to the practices described below.
1. Who We Are
Happaning Ltd is a company registered in England & Wales.
Registered address: 128 City Road, London, United Kingdom, EC1V 2NX
Contact email: hq@happaning.com
We act as a Data Controller for personal data we collect directly, and as a Data Processor when processing data on behalf of event organisers and brands.
2. What Data We Collect
We may collect and process the following categories of information:
2.1 Information You Provide Directly
Name, email address, contact details.
Account registration details.
Payment/billing information (processed securely via third-party providers).
Content you upload (photos, videos, UGC)
2.2 Automatically Collected Data
Device and browser information.
IP address, geolocation, and session data.
Cookies and similar technologies (see Cookies section).
2.3 Event-Related Data
User-generated content captured during live events (images, videos, audio).
Analytics on engagement (views, interactions, scans, shares).
Fan identification data, where consent is provided (e.g., email captured for personalised highlight reels).
3. How We Use Your Data
We use your data for the following purposes:
To provide and improve our Services.
To deliver immersive media experiences (including UGC).
To personalise fan experiences (e.g., highlight reels, customised video packs).
To allow event organisers and brands to measure engagement and ROI.
To process payments and manage accounts.
To communicate with you about updates, offers, and support (marketing only if you opt-in).
To comply with legal and regulatory obligations.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Contractual necessity – to deliver the Services you request.
Legitimate interests – to improve services, ensure security, and support innovation.
Consent – for marketing communications and certain uses of UGC.
Legal obligations – to comply with tax, regulatory, or law enforcement requirements.
5. Sharing Your Data
We may share your data with:
Event organisers and brands you interact with on Happaning.
Service providers (cloud hosting, analytics, payment processors).
Legal authorities, if required by law.
We do not sell your personal data.
6. User-Generated Content (UGC)
By sharing UGC, you grant Happaning a licence to use it for providing the Services (e.g., streaming, highlights, analytics).
You are responsible for ensuring your content does not infringe the rights of others.
7. International Transfers
Your data may be stored and processed outside the UK/EEA. Where this occurs, we ensure appropriate safeguards (e.g., Standard Contractual Clauses).
8. Data Retention
We keep personal data only as long as necessary to fulfil the purposes outlined in this Policy.
Account information: retained until you delete your account or request removal.
UGC: retained as long as required by event organisers or until deletion is requested.
Legal/financial records: retained for the minimum period required by law.
9. Your Rights (UK GDPR)
You have the right to:
Access your personal data.
Request correction of inaccurate data.
Request deletion (“right to be forgotten”).
Restrict or object to processing.
Data portability.
Withdraw consent at any time (where consent applies).
Lodge a complaint with the UK Information Commissioner’s Office (ICO).
To exercise your rights, contact us at [Insert email].
10. Security
We implement technical and organisational measures to protect your data, including encryption, secure servers, and access controls. However, no online platform can guarantee 100% security.
11. Cookies
We use cookies and similar technologies to:
Improve user experience.
Analyse website traffic and engagement.
Provide targeted content and advertising (if consented).
You can manage cookie preferences in your browser settings.
12. Children’s Privacy
Our Services are not intended for children under 13. If we learn we have collected data from a child without consent, we will delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website.
14. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:
Happaning Ltd
128 City Road, London, United Kingdom, EC1V 2NX
Contact email: hq@happaning.com